Assumptions
5

Set # of Days to Get Paid for following months

Set Waiting List Conversion for following months

Set Transaction Fees (% of Sales) for following months

Assumptions by Month Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020 Aug 2020 Sep 2020 Oct 2020 Nov 2020 Dec 2020 Jan 2021 Feb 2021 Mar 2021 Apr 2021 May 2021 Jun 2021
# of Days to Get Paid
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
Waiting List Conversion
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
15.0
Transaction Fees (% of Sales)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Jul 18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20 Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21
Signups (Beginning) 0 524 1,139 1,763 2,404 3,053 4,111 5,690 7,295 9,555 11,317 13,121 14,955 17,099 19,295 21,544 23,860 26,230 28,670 31,695 34,789 37,978 40,677 43,459 46,306 49,152 52,094 55,135 58,292 61,553 64,940 68,993 73,169 77,520 81,413 85,460
New Signups 524 615 624 641 649 1,058 1,579 1,605 2,260 1,762 1,804 1,834 2,144 2,196 2,249 2,316 2,370 2,440 3,025 3,094 3,189 2,699 2,782 2,847 2,846 2,942 3,041 3,157 3,261 3,387 4,053 4,176 4,351 3,893 4,047 4,183
Signups (Ending) 524 1,139 1,763 2,404 3,053 4,111 5,690 7,295 9,555 11,317 13,121 14,955 17,099 19,295 21,544 23,860 26,230 28,670 31,695 34,789 37,978 40,677 43,459 46,306 49,152 52,094 55,135 58,292 61,553 64,940 68,993 73,169 77,520 81,413 85,460 89,643
Target Monthly Recurring Revenue

Set Conversion to Plan #1 for following months

Set Conversion Optimization (per Mo.) for following months

Set Av. Renewals per Month for following months

Set Av. Revenue per Account (ARPA) for following months

Set Churn (per Month) for following months

Set Conversion from Older Signups for following months

Set ARPA Increase per Month for following months

Set ACV of new Customers for following months

Set ACV increase upon renewal for following months

Set Upsold to Next Plan for following months

Assumptions by Month Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020 Aug 2020 Sep 2020 Oct 2020 Nov 2020 Dec 2020 Jan 2021 Feb 2021 Mar 2021 Apr 2021 May 2021 Jun 2021
Av. Revenue per Account (ARPA)
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
25.0
Churn (per Month)
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
Conversion to Plan
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
6.75
Conversion Optimization (per Mo.)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Conversion from Older Signups
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
ARPA Increase per Month
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Jul 18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20 Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21
Customers (Beginning) 0 35 73 107 138 167 219 302 376 487 552 613 669 740 806 868 928 985 1,041 1,129 1,213 1,293 1,331 1,371 1,411 1,446 1,484 1,524 1,568 1,614 1,664 1,753 1,840 1,930 1,979 2,032
New Customers 35 42 42 43 44 71 107 108 153 119 122 124 145 148 152 156 160 165 204 209 215 182 188 192 192 199 205 213 220 229 274 282 294 263 273 282
Total Customers Added 35 42 42 43 44 71 107 108 153 119 122 124 145 148 152 156 160 165 204 209 215 182 188 192 192 199 205 213 220 229 274 282 294 263 273 282
Lost Customers (Churn) 0 4 8 12 15 19 24 34 42 54 61 68 74 82 90 96 103 109 116 125 135 144 148 152 157 161 165 169 174 179 185 195 204 214 220 226
Customers (Ending) 35 73 107 138 167 219 302 376 487 552 613 669 740 806 868 928 985 1,041 1,129 1,213 1,293 1,331 1,371 1,411 1,446 1,484 1,524 1,568 1,614 1,664 1,753 1,840 1,930 1,979 2,032 2,088

+ Add New Plan

Notes