Actual Performance

December 2018

Cash Burn Rate

-$30,820

Runway

0 Months

Out of Cash

Jan 2019

Lowest Bank Balance

-$321,345

Goals for December

Av. Leads per Day

32

Leads per Month

1,058

Total New Customers

4,111

Change from Last Month

+63.02%

Channel
New Leads per Day
Leads for Month
Conversion Rate
Expected Customers

Blog Posts

3

116

77.5%

90

Email Marketing

11

350

77.5%

271

Inbound Marketing

0

0

77.5%

0

Google Ad

12

392

100%

392

Cold Calling

6

200

100%

200