Actual Performance

July 2018

Cash Burn Rate

-$15,041

Runway

5 Months

Out of Cash

Jan 2019

Lowest Bank Balance

-$321,345

Goals for July

Av. Leads per Day

16

Leads per Month

524

Total New Customers

524

Change from Last Month

+100%

Channel
New Leads per Day
Leads for Month
Conversion Rate
Expected Customers

Blog Posts

3

100

77.5%

78

Email Marketing

10

325

77.5%

252

Inbound Marketing

0

0

77.5%

0

Google Ad

0

0

100%

0

Cold Calling

3

99

100%

99