Actual Performance

November 2018

Cash Burn Rate

-$27,859

Runway

1 Month

Out of Cash

Jan 2019

Lowest Bank Balance

-$321,345

Goals for November

Av. Leads per Day

20

Leads per Month

649

Total New Customers

3,053

Change from Last Month

+1.25%

Channel
New Leads per Day
Leads for Month
Conversion Rate
Expected Customers

Blog Posts

3

113

77.5%

88

Email Marketing

11

345

77.5%

267

Inbound Marketing

0

0

77.5%

0

Google Ad

0

0

100%

0

Cold Calling

6

191

100%

191