Actual Performance

April 2019

Cash Burn Rate

-$31,717

Runway

0 Months

Out of Cash

Jan 2019

Lowest Bank Balance

-$321,345

Goals for April

Av. Leads per Day

57

Leads per Month

1,762

Total New Customers

11,317

Change from Last Month

-22.04%

Channel
New Leads per Day
Leads for Month
Conversion Rate
Expected Customers

Blog Posts

4

130

77.5%

101

Email Marketing

12

372

77.5%

288

Inbound Marketing

20

609

77.5%

472

Google Ad

14

441

100%

441

Cold Calling

7

210

100%

210