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Revenues
Costs
Investments
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Revenue Streams
Custom Plan
%
Pro Subscription
%
Product Sales
%
Assumptions
1 - Jul 2018
2 - Aug 2018
3 - Sep 2018
4 - Oct 2018
5 - Nov 2018
6 - Dec 2018
7 - Jan 2019
8 - Feb 2019
9 - Mar 2019
10 - Apr 2019
11 - May 2019
12 - Jun 2019
13 - Jul 2019
14 - Aug 2019
15 - Sep 2019
16 - Oct 2019
17 - Nov 2019
18 - Dec 2019
19 - Jan 2020
20 - Feb 2020
21 - Mar 2020
22 - Apr 2020
23 - May 2020
24 - Jun 2020
25 - Jul 2020
26 - Aug 2020
27 - Sep 2020
28 - Oct 2020
29 - Nov 2020
30 - Dec 2020
31 - Jan 2021
32 - Feb 2021
33 - Mar 2021
34 - Apr 2021
35 - May 2021
36 - Jun 2021
Acquisition Type
Funnel
Manual Projection
Revenue Streams
3
Begin Month
1 - Jul 2018
2 - Aug 2018
3 - Sep 2018
4 - Oct 2018
5 - Nov 2018
6 - Dec 2018
7 - Jan 2019
8 - Feb 2019
9 - Mar 2019
10 - Apr 2019
11 - May 2019
12 - Jun 2019
13 - Jul 2019
14 - Aug 2019
15 - Sep 2019
16 - Oct 2019
17 - Nov 2019
18 - Dec 2019
19 - Jan 2020
20 - Feb 2020
21 - Mar 2020
22 - Apr 2020
23 - May 2020
24 - Jun 2020
25 - Jul 2020
26 - Aug 2020
27 - Sep 2020
28 - Oct 2020
29 - Nov 2020
30 - Dec 2020
31 - Jan 2021
32 - Feb 2021
33 - Mar 2021
34 - Apr 2021
35 - May 2021
36 - Jun 2021
End Month
1 - Jul 2018
2 - Aug 2018
3 - Sep 2018
4 - Oct 2018
5 - Nov 2018
6 - Dec 2018
7 - Jan 2019
8 - Feb 2019
9 - Mar 2019
10 - Apr 2019
11 - May 2019
12 - Jun 2019
13 - Jul 2019
14 - Aug 2019
15 - Sep 2019
16 - Oct 2019
17 - Nov 2019
18 - Dec 2019
19 - Jan 2020
20 - Feb 2020
21 - Mar 2020
22 - Apr 2020
23 - May 2020
24 - Jun 2020
25 - Jul 2020
26 - Aug 2020
27 - Sep 2020
28 - Oct 2020
29 - Nov 2020
30 - Dec 2020
31 - Jan 2021
32 - Feb 2021
33 - Mar 2021
34 - Apr 2021
35 - May 2021
36 - Jun 2021
Leads per Month
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Lead Generation Growth
Set Lead Generation Growth for following months
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Monthly Spend
Set Monthly Spend for following months
Conversion Rate
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Set Expected Days to Convert for following months
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Set Optimization per Month for following months
Conversion Rate
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Set Expected Days to Convert for following months
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Set Optimization per Month for following months
Conversion Rate
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Expected Days to Convert
Set Expected Days to Convert for following months
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Optimization per Month
Set Optimization per Month for following months
+ Add Funnel Segment
Assumptions by Month
Jul 2018
Aug 2018
Sep 2018
Oct 2018
Nov 2018
Dec 2018
Jan 2019
Feb 2019
Mar 2019
Apr 2019
May 2019
Jun 2019
Jul 2019
Aug 2019
Sep 2019
Oct 2019
Nov 2019
Dec 2019
Jan 2020
Feb 2020
Mar 2020
Apr 2020
May 2020
Jun 2020
Jul 2020
Aug 2020
Sep 2020
Oct 2020
Nov 2020
Dec 2020
Jan 2021
Feb 2021
Mar 2021
Apr 2021
May 2021
Jun 2021
Monthly Spend
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
3000.0
Lead Generation Growth
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
Don't Hang Up on Me
Expected Days to Convert
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
Optimization per Month
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Schedule Demo Meeting
Expected Days to Convert
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Optimization per Month
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Convert to Customer
Expected Days to Convert
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Optimization per Month
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Don't Hang Up on Me
Jul 18
Aug 18
Sep 18
Oct 18
Nov 18
Dec 18
Jan 19
Feb 19
Mar 19
Apr 19
May 19
Jun 19
Jul 19
Aug 19
Sep 19
Oct 19
Nov 19
Dec 19
Jan 20
Feb 20
Mar 20
Apr 20
May 20
Jun 20
Jul 20
Aug 20
Sep 20
Oct 20
Nov 20
Dec 20
Jan 21
Feb 21
Mar 21
Apr 21
May 21
Jun 21
Added to Funnel Segment
500
510
520
531
541
552
563
574
586
598
609
622
634
647
660
673
686
700
714
728
743
758
773
788
804
820
837
853
871
888
906
924
942
961
980
1,000
Funnel Beginning Month
0
226
230
243
240
253
249
254
287
265
279
275
290
286
292
308
304
320
316
323
352
336
354
349
368
363
370
390
385
406
401
409
462
426
449
443
Total Member Attrition
274
505
508
534
528
555
558
541
608
583
613
607
638
641
644
677
670
704
708
699
759
740
778
770
809
813
817
858
850
893
898
871
979
938
986
976
Funnel End of Month
226
230
243
240
253
249
254
287
265
279
275
290
286
292
308
304
320
316
323
352
336
354
349
368
363
370
390
385
406
401
409
462
426
449
443
467
Converted to Next Funnel
165
303
305
320
317
333
335
325
365
350
368
364
383
385
386
406
402
423
425
420
455
444
467
462
485
488
490
515
510
536
539
523
587
563
592
586
Schedule Demo Meeting
Jul 18
Aug 18
Sep 18
Oct 18
Nov 18
Dec 18
Jan 19
Feb 19
Mar 19
Apr 19
May 19
Jun 19
Jul 19
Aug 19
Sep 19
Oct 19
Nov 19
Dec 19
Jan 20
Feb 20
Mar 20
Apr 20
May 20
Jun 20
Jul 20
Aug 20
Sep 20
Oct 20
Nov 20
Dec 20
Jan 21
Feb 21
Mar 21
Apr 21
May 21
Jun 21
Added to Funnel Segment
165
303
305
320
317
333
335
325
365
350
368
364
383
385
386
406
402
423
425
420
455
444
467
462
485
488
490
515
510
536
539
523
587
563
592
586
Funnel Beginning Month
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Total Member Attrition
165
303
305
320
317
333
335
325
365
350
368
364
383
385
386
406
402
423
425
420
455
444
467
462
485
488
490
515
510
536
539
523
587
563
592
586
Funnel End of Month
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Converted to Next Funnel
132
242
244
256
254
266
268
260
292
280
294
291
306
308
309
325
322
338
340
336
364
355
374
370
388
390
392
412
408
429
431
418
470
450
474
469
Convert to Customer
Jul 18
Aug 18
Sep 18
Oct 18
Nov 18
Dec 18
Jan 19
Feb 19
Mar 19
Apr 19
May 19
Jun 19
Jul 19
Aug 19
Sep 19
Oct 19
Nov 19
Dec 19
Jan 20
Feb 20
Mar 20
Apr 20
May 20
Jun 20
Jul 20
Aug 20
Sep 20
Oct 20
Nov 20
Dec 20
Jan 21
Feb 21
Mar 21
Apr 21
May 21
Jun 21
Added to Funnel Segment
132
242
244
256
254
266
268
260
292
280
294
291
306
308
309
325
322
338
340
336
364
355
374
370
388
390
392
412
408
429
431
418
470
450
474
469
Funnel Beginning Month
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Total Member Attrition
132
242
244
256
254
266
268
260
292
280
294
291
306
308
309
325
322
338
340
336
364
355
374
370
388
390
392
412
408
429
431
418
470
450
474
469
Funnel End of Month
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Converted to Next Funnel
99
182
183
192
191
200
201
195
219
210
221
218
230
231
232
244
242
254
255
252
273
266
281
278
291
293
294
309
306
322
323
314
353
338
356
352
Notes