Assumptions
3

Set # of Days to Get Paid for following months

Set Waiting List Conversion for following months

Set Transaction Fees (% of Sales) for following months

Assumptions by Month Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020 Aug 2020 Sep 2020 Oct 2020 Nov 2020 Dec 2020 Jan 2021 Feb 2021 Mar 2021 Apr 2021 May 2021 Jun 2021
# of Days to Get Paid
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
Waiting List Conversion
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
10.0
Transaction Fees (% of Sales)
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
3.5
Jul 18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20 Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21
Signups (Beginning) 0 0 0 0 0 0 0 0 0 1,613 2,724 3,853 5,001 6,433 7,901 9,407 10,952 12,537 14,164 16,359 18,608 20,913 22,717 24,570 26,471 28,339 30,280 32,298 34,395 36,576 38,844 41,753 44,769 47,896 50,554 53,321
New Signups 0 0 0 0 0 0 0 0 1,613 1,111 1,129 1,148 1,432 1,468 1,506 1,545 1,585 1,627 2,195 2,249 2,305 1,804 1,853 1,901 1,868 1,941 2,018 2,097 2,181 2,268 2,909 3,016 3,127 2,658 2,767 2,880
Signups (Ending) 0 0 0 0 0 0 0 0 1,613 2,724 3,853 5,001 6,433 7,901 9,407 10,952 12,537 14,164 16,359 18,608 20,913 22,717 24,570 26,471 28,339 30,280 32,298 34,395 36,576 38,844 41,753 44,769 47,896 50,554 53,321 56,201
Target Monthly Recurring Revenue

Set Conversion to Plan #1 for following months

Set Conversion Optimization (per Mo.) for following months

Set Av. Renewals per Month for following months

Set Av. Revenue per Account (ARPA) for following months

Set Churn (per Month) for following months

Set Conversion from Older Signups for following months

Set ARPA Increase per Month for following months

Set ACV of new Customers for following months

Set ACV increase upon renewal for following months

Set Upsold to Next Plan for following months

Assumptions by Month Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020 Aug 2020 Sep 2020 Oct 2020 Nov 2020 Dec 2020 Jan 2021 Feb 2021 Mar 2021 Apr 2021 May 2021 Jun 2021
Av. Revenue per Account (ARPA)
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
55.0
Churn (per Month)
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
11.1111
Conversion to Plan
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
4.5
Conversion Optimization (per Mo.)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Conversion from Older Signups
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
ARPA Increase per Month
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Jul 18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20 Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21
Customers (Beginning) 0 0 0 0 0 0 0 0 0 73 115 153 188 231 271 309 345 378 409 463 513 560 579 598 618 633 650 669 689 710 733 783 832 881 903 928
New Customers 0 0 0 0 0 0 0 0 73 50 51 52 64 66 68 70 71 73 99 101 104 81 83 86 84 87 91 94 98 102 131 136 141 120 125 130
Total Customers Added 0 0 0 0 0 0 0 0 73 50 51 52 64 66 68 70 71 73 99 101 104 81 83 86 84 87 91 94 98 102 131 136 141 120 125 130
Lost Customers (Churn) 0 0 0 0 0 0 0 0 0 8 13 17 21 26 30 34 38 42 45 51 57 62 64 66 69 70 72 74 77 79 81 87 92 98 100 103
Customers (Ending) 0 0 0 0 0 0 0 0 73 115 153 188 231 271 309 345 378 409 463 513 560 579 598 618 633 650 669 689 710 733 783 832 881 903 928 955

+ Add New Plan

Notes