Example Company
| (In USD) | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | Revenue | Jul-18 | Aug-18 | Sep-18 | Oct-18 | Nov-18 | Dec-18 | Jan-19 | Feb-19 | Mar-19 | Apr-19 | May-19 | Jun-19 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Product Sales |
$2,123 |
$3,380 |
$3,407 |
$3,554 |
$3,552 |
$9,579 |
$10,536 |
$10,656 |
$12,125 |
$11,432 |
$11,819 |
$12,012 |
|
Pro Subscription |
$884 |
$1,834 |
$2,684 |
$3,459 |
$4,184 |
$5,484 |
$7,559 |
$9,409 |
$12,184 |
$13,809 |
$15,334 |
$16,734 |
|
Enterprise Subscription |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$3,992 |
$6,302 |
$8,392 |
$10,317 |
|
Custom Plan |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Total Sales |
$3,007 |
$5,214 |
$6,091 |
$7,013 |
$7,736 |
$15,063 |
$18,095 |
$20,065 |
$28,301 |
$31,543 |
$35,545 |
$39,063 |
|
(Less) Transaction Fees |
-$74 |
-$118 |
-$119 |
-$124 |
-$124 |
-$335 |
-$369 |
-$373 |
-$564 |
-$621 |
-$707 |
-$782 |
Net Sales |
$2,932 |
$5,095 |
$5,972 |
$6,888 |
$7,612 |
$14,728 |
$17,726 |
$19,692 |
$27,737 |
$30,922 |
$34,838 |
$38,282 |
Cost of Revenue | Jul-18 | Aug-18 | Sep-18 | Oct-18 | Nov-18 | Dec-18 | Jan-19 | Feb-19 | Mar-19 | Apr-19 | May-19 | Jun-19 |
|
Development Support |
$0 |
$2,250 |
$3,750 |
$3,750 |
$3,750 |
$3,750 |
$3,750 |
$3,750 |
$3,750 |
$3,750 |
$3,750 |
$3,750 |
|
User Uploads |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Developers |
$0 |
$0 |
$0 |
$11,773 |
$11,773 |
$11,773 |
$11,773 |
$11,773 |
$11,773 |
$11,773 |
$11,773 |
$11,773 |
|
Servers |
$149 |
$149 |
$144 |
$149 |
$144 |
$149 |
$149 |
$134 |
$149 |
$144 |
$149 |
$144 |
Total Cost of Revenue |
$149 |
$2,399 |
$3,894 |
$15,672 |
$15,667 |
$15,672 |
$15,672 |
$15,658 |
$15,672 |
$15,667 |
$15,672 |
$15,667 |
Gross Income |
$2,784 |
$2,697 |
$2,078 |
-$8,784 |
-$8,055 |
-$944 |
$2,055 |
$4,035 |
$12,065 |
$15,255 |
$19,166 |
$22,615 |
Operating Expenses | Jul-18 | Aug-18 | Sep-18 | Oct-18 | Nov-18 | Dec-18 | Jan-19 | Feb-19 | Mar-19 | Apr-19 | May-19 | Jun-19 |
|
Management |
$7,678 |
$7,678 |
$14,333 |
$14,333 |
$14,333 |
$14,333 |
$14,333 |
$14,333 |
$14,333 |
$14,333 |
$14,333 |
$14,333 |
|
Insurance |
$0 |
$0 |
$0 |
$583 |
$583 |
$583 |
$583 |
$583 |
$583 |
$583 |
$583 |
$583 |
|
Phones |
$83 |
$83 |
$125 |
$167 |
$167 |
$167 |
$167 |
$167 |
$167 |
$167 |
$167 |
$167 |
|
Office Supplies |
$58 |
$58 |
$88 |
$117 |
$117 |
$117 |
$117 |
$117 |
$117 |
$117 |
$117 |
$117 |
|
Meals & Entertainment |
$50 |
$50 |
$75 |
$100 |
$100 |
$100 |
$100 |
$100 |
$100 |
$100 |
$100 |
$100 |
|
Promotional Giveaway Product |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Los Angeles Office |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$11,250 |
$11,250 |
$11,250 |
$11,250 |
$11,250 |
$11,250 |
|
Email Marketing Platform |
$35 |
$36 |
$36 |
$37 |
$37 |
$38 |
$38 |
$39 |
$39 |
$40 |
$41 |
$41 |
|
Accounting System |
$40 |
$40 |
$40 |
$40 |
$40 |
$40 |
$40 |
$40 |
$40 |
$40 |
$40 |
$40 |
|
Legal & Professional |
$500 |
$0 |
$0 |
$500 |
$0 |
$0 |
$500 |
$0 |
$0 |
$500 |
$0 |
$0 |
|
CRM System |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
|
Web Hosting |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
$15 |
|
Cold Calling |
$3,000 |
$3,000 |
$3,000 |
$3,000 |
$3,000 |
$3,000 |
$3,000 |
$3,000 |
$3,000 |
$3,000 |
$3,000 |
$3,000 |
|
Google Ad |
$0 |
$0 |
$0 |
$0 |
$0 |
$5,000 |
$5,000 |
$5,000 |
$5,000 |
$5,000 |
$5,000 |
$5,000 |
|
Email Marketing |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
$500 |
|
Inbound Marketing |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$5,000 |
$5,000 |
$5,000 |
$5,000 |
|
Blog Posts |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Total Operating Expenses |
$11,975 |
$11,475 |
$18,226 |
$19,406 |
$18,906 |
$23,907 |
$35,657 |
$35,158 |
$40,159 |
$40,659 |
$40,160 |
$40,160 |
EBITDA |
-$9,191 |
-$8,779 |
-$16,149 |
-$28,189 |
-$26,962 |
-$24,851 |
-$33,603 |
-$31,123 |
-$28,094 |
-$25,404 |
-$20,994 |
-$17,546 |
Additional Expenses | Jul-18 | Aug-18 | Sep-18 | Oct-18 | Nov-18 | Dec-18 | Jan-19 | Feb-19 | Mar-19 | Apr-19 | May-19 | Jun-19 |
|
Loan Interest Expense |
$0 |
$0 |
$0 |
$0 |
$0 |
$583 |
$575 |
$567 |
$559 |
$550 |
$542 |
$534 |
|
Deprecation Expense |
$100 |
$100 |
$150 |
$200 |
$200 |
$992 |
$992 |
$992 |
$992 |
$992 |
$992 |
$992 |
|
Property Taxes |
$3 |
$3 |
$5 |
$7 |
$7 |
$107 |
$107 |
$107 |
$107 |
$107 |
$107 |
$107 |
|
Income Tax |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
Net Income |
-$9,294 |
-$8,882 |
-$16,304 |
-$28,396 |
-$27,168 |
-$26,532 |
-$35,276 |
-$32,789 |
-$29,751 |
-$27,053 |
-$22,635 |
-$19,178 |