Example Company


(In USD) Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19

Product Sales

$2,123

$3,380

$3,407

$3,554

$3,552

$9,579

$10,536

$10,656

$12,125

$11,432

$11,819

$12,012

Pro Subscription

$884

$1,834

$2,684

$3,459

$4,184

$5,484

$7,559

$9,409

$12,184

$13,809

$15,334

$16,734

Enterprise Subscription

$0

$0

$0

$0

$0

$0

$0

$0

$3,992

$6,302

$8,392

$10,317

Custom Plan

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Sales

$3,007

$5,214

$6,091

$7,013

$7,736

$15,063

$18,095

$20,065

$28,301

$31,543

$35,545

$39,063

(Less) Transaction Fees

-$74

-$118

-$119

-$124

-$124

-$335

-$369

-$373

-$564

-$621

-$707

-$782

Net Sales

$2,932

$5,095

$5,972

$6,888

$7,612

$14,728

$17,726

$19,692

$27,737

$30,922

$34,838

$38,282

Cost of Revenue Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19

Development Support

$0

$2,250

$3,750

$3,750

$3,750

$3,750

$3,750

$3,750

$3,750

$3,750

$3,750

$3,750

User Uploads

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Developers

$0

$0

$0

$11,773

$11,773

$11,773

$11,773

$11,773

$11,773

$11,773

$11,773

$11,773

Servers

$149

$149

$144

$149

$144

$149

$149

$134

$149

$144

$149

$144

Total Cost of Revenue

$149

$2,399

$3,894

$15,672

$15,667

$15,672

$15,672

$15,658

$15,672

$15,667

$15,672

$15,667

Gross Income

$2,784

$2,697

$2,078

-$8,784

-$8,055

-$944

$2,055

$4,035

$12,065

$15,255

$19,166

$22,615

Operating Expenses Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19

Management

$7,678

$7,678

$14,333

$14,333

$14,333

$14,333

$14,333

$14,333

$14,333

$14,333

$14,333

$14,333

Meals & Entertainment

$50

$50

$75

$100

$100

$100

$100

$100

$100

$100

$100

$100

Office Supplies

$58

$58

$88

$117

$117

$117

$117

$117

$117

$117

$117

$117

Phones

$83

$83

$125

$167

$167

$167

$167

$167

$167

$167

$167

$167

Insurance

$0

$0

$0

$583

$583

$583

$583

$583

$583

$583

$583

$583

Promotional Giveaway Product

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Los Angeles Office

$0

$0

$0

$0

$0

$0

$11,250

$11,250

$11,250

$11,250

$11,250

$11,250

Email Marketing Platform

$35

$36

$36

$37

$37

$38

$38

$39

$39

$40

$41

$41

Accounting System

$40

$40

$40

$40

$40

$40

$40

$40

$40

$40

$40

$40

Legal & Professional

$500

$0

$0

$500

$0

$0

$500

$0

$0

$500

$0

$0

CRM System

$15

$15

$15

$15

$15

$15

$15

$15

$15

$15

$15

$15

Web Hosting

$15

$15

$15

$15

$15

$15

$15

$15

$15

$15

$15

$15

Cold Calling

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

$3,000

Google Ad

$0

$0

$0

$0

$0

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

Email Marketing

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

$500

Inbound Marketing

$0

$0

$0

$0

$0

$0

$0

$0

$5,000

$5,000

$5,000

$5,000

Blog Posts

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Operating Expenses

$11,975

$11,475

$18,226

$19,406

$18,906

$23,907

$35,657

$35,158

$40,159

$40,659

$40,160

$40,160

EBITDA

-$9,191

-$8,779

-$16,149

-$28,189

-$26,962

-$24,851

-$33,603

-$31,123

-$28,094

-$25,404

-$20,994

-$17,546

Additional Expenses Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19

Loan Interest Expense

$0

$0

$0

$0

$0

$583

$575

$567

$559

$550

$542

$534

Deprecation Expense

$100

$100

$150

$200

$200

$992

$992

$992

$992

$992

$992

$992

Property Taxes

$3

$3

$5

$7

$7

$107

$107

$107

$107

$107

$107

$107

Income Tax

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Net Income

-$9,294

-$8,882

-$16,304

-$28,396

-$27,168

-$26,532

-$35,276

-$32,789

-$29,751

-$27,053

-$22,635

-$19,178