Customer Base by Revenue Stream
New Customers by Channel
CAC
CAC per Channel (Excluding Overhead)
Leads vs. Customers - Google Ad
Leads vs. Customers - Cold Calling
New Customers - Blog Posts
New Customers - Email Marketing
New Customers - Inbound Marketing
Customer Base vs. New Customers - Product Sales
Active Users vs. New Signups - Pro Subscription
Active Users vs. New Signups - Enterprise Subscription
Active Users vs. New Signups - Custom Plan